Director of Marketing

Job Overview:

• Job Title: Director of Marketing
• Hiring Company: SaaS Academy
• Company Website: https://www.saasacademy.com/
• Remote Locations: United States
• Job Type: Remote, Full-Time

About SaaS Academy

The SaaS Academy Team is on a mission to help Software as a Service (SaaS) companies grow to new heights through world-class coaching and training.

Our CEO, Dan Martell is an award-winning entrepreneur and investor who has founded multiple companies. He was named Canada’s top angel investor and he’s completed over 40+ investments with amazing companies like Udemy, Intercom, and Unbounce.

About the Role 

We’re looking for an experienced marketing leader to drive the marketing strategy for SaaS Academy, audit and improve our customer journey, and successfully partner closely with the Sales Team to exceed revenue targets. We need a savvy, fast-moving, data-driven leader that has a customer-first mentality. This person will be a Machine Builder who enjoys building brand new processes, systems, and structures as well as optimizing existing ones. To thrive in this role, you should have a deep understanding of early-stage SaaS companies and a proven track record of developing an industry-leading brand. This position reports to the Chief Revenue Officer and is a key member of SaaS Academy’s senior leadership team.

Job Responsibilities:

• Drive the Marketing Strategy: Lead the development and execution of our marketing strategy which includes content marketing, paid media, partnerships, and self-liquidating offers, and improve the output of our existing marketing spend. They will work daily with our demand generation and creative teams to improve the quality and efficacy of our work and ensure we are representing the voice of our customers to evolve the SaaS Academy brand. They will measure and communicate the success of the marketing approaches and programs in collaboration with our Director of Revenue Operations and Chief Operation and Revenue Officers to ensure the strategy supports SaaS Academy’s revenue targets and Vivid Vision.

• Nurture the Customer Journey: Audit the customer journey which includes how we attract core customers, share client wins and results, and build trust in our brand. Our marketing content should enter the conversation already going on in our prospective clients’ minds and should speak directly to the struggles they’re already thinking about.

1. Support the Sales Team: Partner with the Director of Sales to drive qualified prospective clients to the funnel and engage them with the right messaging. The Director of Marketing will identify the key assets to support the Sales Team to improve show rates, one call closes, and post-call follow-up.

Job Requirements:

• 10+ years of experience in B2B marketing; 5+ years of marketing leadership experience
• Strong understanding of SaaS, tech, or coaching industries
• Highly analytical with a proven track record of consistently over-achieving marketing and revenue goals as a leader
• Customer-focused and committed to quality service; strong work ethic, positive attitude, Candid communicator, and self-starter; adept at testing, refining, and implementing new ideas
• Possesses a willingness to receive and provide coaching for continuous personal development.
• U.S. / Canadian time zones (Pacific Standard Time highly preferred)
• Ability to build strong relationships across global teams and functions
• Experienced with online tools (ie: Google docs, sheets, Zoom, Calendly, Hubspot)

Employee Benefits:

• Compensation: $160,000 – $220,000 USD OTE
• Generous Benefits: We offer Unlimited PTO, health benefits, development training, and a robust and nourishing culture & team that is world-class

How To Apply:

Click “Apply” to fill in the application form!