General Marketing Analyst

Job Overview:

• Job Title: General Marketing Analyst
• Hiring Company: Pearson
• Company Website: https://www.pearson.com/us/
• Remote Locations: United States
• Job Type: Remote, Full-Time

Job Responsibilities:

The Marketing Communications Manager champions, protects, and elevates the Pearson VUE brand through the planning, development, and delivery of strategic marketing materials and projects. He/she has a proven ability to translate marketing strategies into compelling creative assets across various media types that meet stakeholder and client goals. Working closely with marketing team peers and leadership, he/she is dedicated to enhancing brand awareness, acquiring new clients, improving the customer experience, and generating both demand and revenue.

• Guide and maintain overall messaging strategy for consistent and compelling brand voice across a variety of marketing and communications assets such as websites, advertising, videos, social media, inbound campaigns, collateral, and more.
• Work closely with global marketing managers and cross-functional stakeholders to define project scope and desired outcomes.
• Create compelling content that aligns to business objectives, connects with targeted audiences (by global region and market sector), and builds positive brand awareness share.
• Collaborate with graphic designers on art direction of design/layout for wide variety of media, including print, video, and digital platforms, including website and social media.
• Oversee the internal and external production workflow of owned projects from concept to deliverables ensuring they are to plan and on deadline.
• Enable business development efforts by providing effective tools, materials, and presentations.
• Maintain marketing style guides and corporate marketing templates.
• Author urgent, informational client and candidate-facing communications.

Job Requirements:

• BA in marketing, communications/journalism, or other content marketing-related discipline.
• 7-10 years of experience in fast-paced marketing communications positions, with proven project management skills.
• Expert understanding of creative development, from drafting briefs to executing deliverables for various communication vehicles, including print, digital, video, etc.
• Excellent analytical, written, and verbal communication skills with demonstrated creative, writing, and editing expertise.
• Strong business judgment, interpersonal skills, and emotional intelligence.

Proven attributes and abilities

• Robust and well-rounded portfolio of agency-quality marketing materials spanning B2B and B2C audiences.
• Proven ability to synthesize and translate complex information into simple yet compelling assets to meet market and campaign objectives.
• Detail-oriented, flexible, comfortable multi-tasking across a diverse set of projects in a fast-paced environment, and capable of self-prioritizing workload and managing timelines to meet deadline
• Strong project management and organizational skills; confidence in leading complex projects.
• Collaborative, problem-solving relationship builder, familiar working with cross-functional teams from creative, IT and production to product marketing and legal fostering teamwork to produce effective, integrated promotional materials.
• Excellent communication skills, with the ability to articulate ideas and status updates clearly and in a timely manner with stakeholders across the organization.
• Strong values and a work ethic aligned with our core company values, and employee and client-first culture; serve as a role model.

How To Apply:

Click “Apply” to fill in the application form!