Technical / Cyber Copywriter
Job Description
We’re the award-winning Green Dot Agency, a full-service marketing firm dedicated to differentiating the Deloitte brand and driving its business priorities forward through innovative marketing solutions that deliver unexpected and resonant client experiences.
You’re a creative copy and content writer who can transform complex tech concepts and jargon into big ideas and engaging stories with a simple, straightforward, and persuasive marketing punch. You love words and the power they have to connect people, amplify ideas, and improve lives. You’re a great listener, you’re endlessly curious, you never run out of new ideas, and you’re not afraid to share them, no matter how crazy they sound (at first).
We’re looking for a contract marketing content writer to create engaging conceptual and technical content for Deloitte’s US Cyber and Strategic Risk practice. Our ideal candidate is one with 5+ years of experience and a portfolio that bridges big thinking and envy-inducing copy with a sharply honed ability to distill complex tech offerings into content that engages a highly technical audience of IT and cyber decision-makers. Our marketing team brings T-shaped strategists, creatives, analysts, and specialists together in an Agile environment to strengthen our position, empower our clients, promote our values, and create unforgettable brand experiences.
Responsibilities
- Write clear, concise, and compelling technical marketing and digital content aimed at cybersecurity and information technology decision makers
- Consistently infuse a clear, confident, and human voice into all copy to excite, educate, and engage our audience of cyber decision makers
- Concept and execute conceptual marketing, digital and experiential campaigns
- Develop and edit white papers, POVs, articles/blogs, executive and technical overview decks, discovery deck/sales scripts, sales sheets, industry-specific one-pagers, brochures, email templates, demos, battlecards, placemats, FAQs, competitor comparison analysis, brochure, qual/case studies, testimonials, explainer videos, solution pages, cyber catalog updates to drive consideration and demand, and positions our brand as industry leading
- Work on longer-form content projects like blog posts, bylines, and whitepapers
- Write demo and video scripts, demos, and help to develop their storyboards
- Explore new ways to leverage core messaging in copy; engage in rapid ideation and iteration
- Conduct research on industry-related topics and keywords, and create content that leverages SEO, increases web traffic, and drives client engagement
- Collaborate with creative, design, strategy and demand generation team members to define content strategy leveraging in depth knowledge and research about buyer needs, industry trends, competitor insights, buyer journeys, overarching narrative and position to support business growth objectives
Qualification
- 5+ years of experience in technology-focused copywriting, either in-house at a technology company or at an agency working with tech clients
- A passion for distilling complex tech and cyber offerings into compelling and concise content, as well as highly conceptual “big idea” thinking
- Familiarity with mindset of technical audiences, including IT and cyber decision-makers
- A strong understanding of product/brand positioning and messaging
- The ability to interpret marketing briefs to understand project requirements
- Experience working independently and collaboratively on multiple projects to meet tight deadlines, and using feedback to build the most effective copy and content possible
- Excellent oral and written communication skills, as well as excellent interpersonal skills and the ability to interact with people at all levels
- BS or BA Degree
- Writing portfolio required-please provide link
