SEO Manager
Job Description
We are seeking a strategic and driven SEO Manager to join our SEO/Content Marketing team. Our team’s main goal is to increase the visibility of and traffic to LendingTree.com and subsidiary websites through a multidisciplinary team of analysts, editors, writers, and PR specialists.
The SEO Manager will help create and execute SEO strategy for personal finance verticals and products at LendingTree. You will work with our team of writers, editors and analysts to grow our verticals. You will be responsible for driving the growth of our business through traffic, product coverage and consumer engagement, in addition to reporting on performance and findings. As a manager, you should possess a demonstrated ability to lead a cross-functional team through strategic planning and have a consistent record of driving results.
Our goal is that Managers will acquire a broad skill set with an understanding of how to develop a driven consumer focused product and content library. This is a phenomenal opportunity to learn about digital and consumer marketing in financial industries, develop analytical skills, and partake in a successful and entrepreneurial environment.
RESPONSIBILITIES:
- Conduct extensive research on industry trends
- Drive the strategy and execution of the growth of business verticals
- Lead and run qualitative and quantitative performance metrics
- Analyze informational guides and reviews of financial products and provide recommendations on ways to better meet user intent and expectations
- Assist in development and revision of in-depth guides and reviews of products in coordination with our writers and analysts
- Assist in data collection and analysis for development of tools and calculators on our website
- Identify and prioritize ideas for new content, guides and tools based on research into consumer needs and general trends
- Propose hypotheses and lead tests to improve traffic, engagement, and conversions
- Follow relevant news and conduct research into assigned topics to develop expertise
- Track industry and direct competitors’ activity
- Monitor and apply current SEO quality standards
Qualification
- Bachelor’s degree required
- 5+ years relevant SEO/Content Marketing experience
- Demonstrated history of being a self-starter with a strong work ethic and constant drive for improvement
- Strong attention to detail
- Impeccable communication, time-management and organizational skills
- Ability and eagerness to interpret data
- Collaborative teammate with ability to work independently and lead multiple projects/tasks
- Comfortable working with Microsoft’s Excel (i.e. vlookup, pivot tables, graphs)
- Comfortable with WordPress and basic HTML
Skills Required
- Experience managing and leading by influence
- Consistent track record as a phenomenal cross-functional business partner
- Background in personal finance
- Background in digital marketing, product marketing, or product management
- Solid understanding of SEO best practices and tools
