Brand Experience Director (H/F)


October 12, 2022

Job Description

Company Description

As the preferred partner for window and door automation, Somfy is committed to inspiring new and better ways of living for all. Better ways of producing, consuming, and housing that we must imagine together around the world in order to inhabit our planet in a more virtuous and permanent way. Acting for better ways of living means fostering the alliance of a sustainable economic model with environmental protection and self-fulfillment for everyone.

As a French, family-owned, and independent group, in continuous growth since our creation, we have been world leaders for 50 years and pioneers in home automation. innovation continuously guides our work and guarantees the excellence of our solutions.

We are present in 59 countries, with eight production sites and 17 R&D centers. We are pursuing an ambitious industrial strategy based on “Smart Living” and the value we bring to our customers.

We are committed to reducing our environmental footprint every day. Today, more than 60% of our products are eco-designed, and all will be by 2030. At the same time, we have implemented a responsible purchasing policy that prioritizes local suppliers.

We are deeply committed to the well-being of our 6,880 employees, we promote their sustainable employability by promoting internal mobility and developing their skills. We foster diversity and inclusion by building on our strong corporate culture.

Job Description

As Brand Experience Director, your mission is to create a 360° brand experience, centered on our Users/Customers, that is excellent and consistent enough to provide their full satisfaction.
Unleash the power of each of our brands (Somfy, Simu, BFT, Overkiz) and leverage synergies.

Your main activities:

  • Lead and manage the deployment of our  brands, with all their assets : storytelling, content, digital, UX, UI, design, user guide and support. Translate brand strategy guidelines into execution of brand experiences – Build the roadmap for convergence and a network between our brands (Brand Experience Community).
  • Push storytelling from the start in each project and coordinate a 360° creation of branding materials and define the communication tools to be developped for each offer, across all global customer touchpoints and deploy with Sales counterparts.
  • Drive the excellence of the function (user focus, consistency) & Define the KPI to measure the perf. & User satisfaction.
  • Strong experience in a similar position (10-15 years);
  • Digital Transformation;
  • Brand Strategy & deployement;
  • Marketing/Content;
  • Methodology (design thinking, framing, digital, value driven);
  • Leadership;
  • Cross function stakeholders aligment;
  • Communications & interpersonal skills;
  • Creativity.
Additional Information

International scope.

Team management.



The protection of our candidates’ personal data is a commitment of Somfy Group. We therefore ask any candidate to submit their application to us exclusively via our secure system, and not by email or postal.

La protection des données personnelles de nos candidats est un engagement du Groupe Somfy. Nous demandons donc à tout candidat de nous soumettre sa candidature exclusivement via notre système sécurisé, et non par e-mail ou par courrier postal.