Newsletter Editor


Starts With Us

October 7, 2022

Job Description

About the job

Who we are:

Starts With Us (SWU) is a movement to overcome the divisive culture wars in America by empowering people to practice the 3Cs (curiosity, compassion, and courage) as daily habits at scale. The initiative was launched in December 2021 in response to the polarization, blind tribalism, and dehumanization threatening the social fabric of our communities and country. We are building out the founding team that will scale the Starts With Us movement to achieve our mission. If you’re excited to join a passionate team, partner with influential leaders, and forge an innovative path to social change, we want to hear from you. Starts With Us is incubated by The Lubetzky Family Foundation (LFF). Created by KIND Snacks Founder Daniel Lubetzky, LFF is a 501(c)(3) nonprofit organization dedicated to finding solutions to society’s greatest challenges.

What you’ll do:

The Newsletter Editor will produce a regular Starts With Us email newsletter for our growing community of movement members. The Editor will serve as a content creator, curator, copywriter, and copy editor to ensure our newsletter advances our mission, deepens subscribers’ connection to the movement and each other, and elevates our editorial voice and tone. The Editor will work with the Head of Content to incorporate our Founding Partners, share movement wins, curate relevant content from across the web, and write deeper dives into subjects and ideas that educate our community about the 3Cs and inspire them to practice them in their own lives. The Editor will also work with the Head of Growth to incorporate audience data and insights into editorial decisions, ultimately driving growth and retention.

To find success in this role, you will:

  • Set email product strategy (e.g., if/when to expand to more than one newsletter per week, how to communicate to different audience segments) and refine based on metrics and growth strategy
  • Expand and improve the existing Starts With Us newsletter as a primary channel for awareness and engagement
  • Guide the overall direction of email content, including newsletter topics and subject lines, to attract readers based on audience data and industry best practices
  • Write about complex topics in a digestible yet nuanced way
  • Find fresh and uniquely Starts With Us angles on, or insights into, widely-covered news and events
  • Create content that speaks to Americans across the ideological and political spectrums and is inviting, empowering, and refreshing to the majority of citizens who are exhausted by divisive political, media, and social media environments
  • Collaborate with social/digital, curriculum, communications, movement, and partnerships teams to develop an email programming calendar and ensure cohesion across workstreams
  • Collaborate with the design team to get written content into a designed template and create ad hoc assets each week
  • Manage email promotion of Starts With Us marketing and movement initiatives
  • Regularly analyze newsletter performance and learnings with the Head of Growth and refine strategy as needed
  • Copy-edit written editorial content across all social and digital channels to ensure consistent tone, voice, grammatical correctness, etc.
  • Manage emails from the SWU community sent in response to newsletter content

You are:

  • Passionate about writing and the mission and goals of Starts With Us
  • An avid consumer of news and newsletters
  • Proficient in email marketing best practices
  • Entrepreneurial, resourceful, and relentlessly solutions-oriented
  • Accountable for your results and how those are achieved
  • Able to manage multiple priorities and shift priorities based on needs
  • Comfortable in a remote work environment
  • Persistent in overcoming and removing obstacles that impact goal achievement
  • Someone who operates with kindness, transparency, integrity, and grit

You have:

  • 5+ years of experience as an editor/journalist/newsletter editor publishing to a consumer audience and managing editorial processes
  • A track record of consistently producing an email newsletter and significantly growing its audience over time
  • Experience working in an integrated marketing team
  • Interest in writing about and promoting bridge-building across lines of difference; productive civil discourse; critical thinking; nuanced communication; non-judgmental thinking; self-awareness; and other skills that enable the daily practice of the 3Cs
  • Ability to use analytics tools and data reports to evaluate performance and inform editorial content and strategy
  • A Bachelor’s Degree and writing portfolio of published articles/newsletters
  • Email/CRM platform knowledge and experience
  • Basic SEO understanding for optimizing headlines/keywords.


This is a full-time overtime-exempt position. The salary will be competitive and commensurate with experience. LFF offers:

  • Flexible Paid Time Off and remote work policy
  • Excellent health, dental & vision insurance, with options to fit your & your family’s needs
  • A charitable gift matching program
  • A dynamic, ambitious, fun, and kind work environment
  • The opportunity and responsibility to work on initiatives have an impact

EEO Statement: At Lubetzky Family Foundation, we are committed to an inclusive workplace where diversity in all its forms is championed. Lubetzky Family Foundation is proud to be an equal-opportunity workplace, and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants with criminal histories consistent with legal requirements. If you require special accommodation, please let us know.

Applicants must have work authorization that does not now or in the future requires sponsorship of a visa for employment authorization in the United States.

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