Senior Demand Generation Manager



October 18, 2022

Job Description

About us:

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses. 

We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We’re backed by top investors including 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Eric Ries, and more.

We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other’s growth.


As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

The role

As Senior Demand Generation Manager, you will work directly with our Head of Marketing, VP Sales, and our CEO to play an essential role in building Fieldguide’s marketing function from the ground up. You will make a significant impact by managing our campaigns to drive engagement in target accounts and creating a pipeline for our sales teams. 

What you’ll do 

  • Own end-to-end development and management of campaigns across digital channels, including strategy, campaign setup, A/B testing, localization, and reporting

  • Build a demand generation program that ensures a healthy top of funnel 

  • Partner with our sales team to help support account based initiatives, targeted sales campaigns, and social channel presence

  • Outline the digital customer journey from awareness to conversion for a new customer of Fieldguide

  • Write and publish articles that speak to our customers’ needs

  • Present key trends to senior leadership on the impact of our digital marketing activities

  • Collaborate with key stakeholders to ensure engaging and consistent brand messaging across channels 

The unicorn we’re looking for

  • 5+ years of demand generation experience at leading B2B enterprise software organizations. You are a Senior demand generation manager with potential to grow into a management role (or you already have experience leading a team).

  • A strong understanding of all digital acquisition channels, including display, search, social, lead buys and content sponsorships

  • Knowledge of various marketing and analytics tools such as Google Analytics, CRM systems (Hubspot)

  • Deep industry knowledge of assurance and advisory services, preferably with exposure to cybersecurity or regulatory standards. Prior experience marketing to accounting or other professional services firms is preferred. 

  • Storyteller with excellent written and verbal communication skills. You have an obsessive attention to detail.

  • A scrappy self-starter who is comfortable with navigating ambiguity and can create structure in a dynamic, fast-paced environment.

  • Mission-first team player. You’re joining an early-stage, hard-working team that trusts each other deeply. We won’t compromise on this.


More about Fieldguide:

Fieldguide is a values-based company. Our values are:

  • Fearless – Inspire & break down seemingly impossible walls.

  • Fast – Launch fast with excellence, iterate to perfection.

  • Lovable – ​​Deliver happiness & 11 star experiences. 

  • Owners – Execute & run the business with ownership.

  • Win-win – Create mutual value & earn trust for life. 

  • Inclusive – Scale the best ideas with inclusive teams. 

Some of our benefits include: 

  • Competitive compensation packages with meaningful ownership

  • Unlimited PTO

  • Wellness benefits, including a bundle of free therapy sessions

  • Technology stipend

  • Flexible work schedules