Senior Designer


October 13, 2022

Job Description

Senior Designer

You’re a creative mind that balances craft and business impact. Where others see visual roadblocks, you see all kinds of space to elevate the work. You are scrappy, especially without big client budgets, but never settle for “good enough.” You know the power of well-crafted decks and sales materials. Your opinions about design as a driver of impact for clients is strong, you can move quick and smart at the same time and sell your ideas with confidence. 

And, just maybe, you’re at a stage in your career where you’re ready to build something from the ground up and help redefine how B2B marketing shows up in the world.

If this is you, then this role at SalientMG (SMG), a leading independent B2B agency focused on exceptional marketing for growth-stage startups and raising the visibility of the people who lead them,, is for you. 

We’re looking for a Senior Designer to join our growing team. You’ll apply your creativity and design expertise to startups and tech companies across various sectors, including Martech, Edtech, Fintech, Retailtech, eCommerce, digital marketplaces, and emerging technologies like drones and Web 3.0.

The talent in this dynamic position develops work that is highly visible, creating, in some cases, a company’s first real brand presence. Additionally, this role is a critical piece in continually elevating SMG’s presence online and in the sales process. It supports video, social, content and anything that demands a unique design punch. This role lets you fly creatively; nothing is off the table. You’ll identify, develop, create and sell through design concepts that tell powerful stories, create deep connections, and drive meaningful results for genuinely interesting and up-and-coming brands. 

The successful candidate has a combination of deep design experience, a strong point of view and the ability to organize and design all work from conception to delivery, including for SMG. We want to evolve B2B marketing, find more creative ways into the conversation and, yes, be recognized for our work. Since this is a newly created role, we’re excited to see the vision, range of ideas and skills you bring to the position.

The Manager of Design Excellence reports to the Vice President, Digital and works closely with other SMG teammates and contractors.

Responsibilities may include, but are not limited to:

  • Manage the design process, from concept to completion (including execution) of projects for clients along with the SMG brand. This may include brand books, design overhauls and any design-centric elements.
  • Establish the look and feel for various, omnichannel interfaces, including websites, mobile devices, apps, social media, presentations, print and digital collateral, etc. for both SalientMG clients and for internal SalientMG needs.
  • Work within brand guidelines to create layouts that reinforce a brand’s style or voice through its visual touchpoints.
  • Design static logos, icons, illustrations and infographics, as well as video post-production editing footage, video editing graphics, transitions, motion design, and light animation experience.
  • Create effective processes, systems and briefing materials to get the most out of client requests and managing creative and/or design output.
  • Collaborate with the VP of Business Development on building effective proposals and creative pitch strategies. 
  • Facilitate creative and design sessions with clients to develop campaigns.
  • Project management for design-centric projects, including budgeting and costs.
  • Manage  vendors, production companies and freelancers for any creative and/or design projects.
  • Develop a diverse list of freelancers and other vendors, with an emphasis on diverse suppliers.


What we’re looking for:

  • Experience: At least six (6) years of experience as design leader, especially in a digital environment. Agency experience, especially working on brand campaigns, is a plus. 
  • Industry Experience: Experience in the tech/SaaS and/or marketing space is preferred but we’re more interested in your passion for the transformative impact of technology on businesses and people.
  • Technical Expertise: Expert proficiency in Adobe Creative Cloud suite and other creativity tools. 
  • Cross-Functional Experience: A proven track record of flexibility, working across departments. Experience in digital marketing, growth marketing, product marketing, and communications is a plus.
  • Collaboration: You excel in a remote environment and can successfully collaborate with other senior professionals and external contractors.
  • Initiative: You understand the startup/entrepreneurial mindset and can operate with speed and agility while still prioritizing quality results.
  • Excellence: You set the bar high and put your best work in front of team members and clients.
  • Communication: Excellent written, visual, verbal and presentation skills. You can deliver thoughts and direction clearly and concisely.
  • Growth Mindset: You consistently bring complementary skills and expertise to the team and are always willing to teach and learn from team members. 
  • Curiosity: This is a huge industry. We want people to explore, ask questions and tinker. 
  • Organization: You value organization, efficiency and transparency and always strive to keep clients and team members in the loop.


SMG’s Culture

  • We are independent and happily leave the red tape behind.
  • We strike a solid balance between being strategic and executing with excellence for our clients.
  • We are diverse and inclusive. We respect different viewpoints and educational backgrounds and ensure pay parity for employees and contractors.
  • We grow and promote our people, and help them develop their personal brands in the market. Though not expected, we compensate teammates for business referrals. 
  • We work remotely and transparently while avoiding micromanaging, schedule-policing and presenteeism. 
  • Our open time-off policy means you take the time you need. We believe hard workers need time to recharge.



  • Please include a link to your portfolio of at least five (5) samples of different types of campaign/projects you’ve worked on.
  • The individual in this role can be based in the United States or Canada.


About Us

SalientMG is a strategic marketing firm based in New York City with team members across North America. We are senior marketers, not traditional consultants. We collaborate with our clients to identify their salient points—what makes their business truly remarkable. B2B tech companies partner with us to launch, accelerate, or streamline their marketing strategy and programs. Since 2013, growth-stage tech companies such as Verizon, Etsy, Ogury, Ubermedia and Rovio have relied on us to create market differentiation and accelerate growth. Our clients are accepted by referral only. 

SalientMG provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information or any other status protected by federal law. In addition to federal law requirements, SalientMG complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.