Senior Marketing Manager
Job Description
Wurl is a global streaming network. Our B2B services provide streamers, content companies, and advertisers with a powerful, integrated network to distribute and monetize streaming television reaching hundreds of million of connected televisions in over 50 countries. This year Wurl was acquired by AppLovin (Nasdaq: APP), an industry-leading mobile marketing ad tech company, bringing together the technology and innovation of the mobile and television industries. With the merger, Wurl employees enjoy the best of both worlds: the dynamic environment of a 160+ person start-up and the stability of a high-growth public tech company.
Wurl is a fully-remote company that has been recognized for the second year in a row as a Great Place to Work. Wurl invests in providing a culture that fosters passion, drives excellence, and encourages collaboration to drive innovation. We hire the world’s best to build a bunch of cool stuff on an interface fully integrated with their own from streaming, advertising and software technology to continue to help us disrupt the way the world watches television.
Sr. Marketing Manager – (US, Remote)
The Marketing Manager will report to the VP of Marketing at Wurl and is responsible for growing Wurl’s overall web performance. This includes partnering with Applovin’s Creative and Web Development team on the overall Web strategy, web performance KPIs and managing all day to day CMS (wordpress) needs. As the Web Marketing leader you should have in-depth marketing experience and a passion for working closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role. Important to note that this role is responsible for all web copy, drives our content organic strategy and supports the Digital Demand team on content for paid landing pages.
What you’ll do:
- Build our Web and SEO roadmap in partnership with PMM and Creative Team
- Manage and write all content for Web, SEO and Paid Media landing pages
- Measure ROI and KPIs for Wurl and make strategic recommendation on how we can hit targeted growth quarter over quarter
- Develop specific campaigns to create and maintain high levels of customer interaction
- Improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales team on Wurl content and build out AB testing plan
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
Qualifications:
- Proven work experience owning company’s Web Performance and KPIs
- Sr Level experience in writing content, web copy and AB testing
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design and partnering with Corporate Design and Development teams
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills
- Experience with Asana and WordPress
What We Offer:
- Competitive Salary & Equity
- Strong Medical, Dental and Vision Benefits, 90% paid by Wurl
- Remote first policy
- Flexible Time Off
- 12 US Holidays
- 401(k) Matching
- Pre-Tax Savings Plans, HSA & FSA
- Ginger, Aaptiv and Headspace subscriptions for mental and physical wellness
- OneMedical subscription for 24/7 convenient medical care
- Paid Maternity and Parental Leave for all family additions
- Discounted PetPlan and easy at home access to Covid testing with empowerDX
- $1k Work From Home Stipend to set up your Office
